Stoke City are offering supporters free coach travel to every one of their Premier League away games this season.
Beginning with the Potters’ trip to Liverpool on the opening day of the campaign, coaches will take fans from the Britannia Stadium to each of their 19 away league fixtures free of charge.
The club are using the increase in TV revenue to fund the initiative.
“We’re conscious that following football can be an expensive business,” chief executive Tony Scholes said.
Stoke previously subsidised ticket prices for those travelling to an FA Cup quarter-final tie at Anfield, waiving their right to 45% of the away ticket sales so they could offer tickets to fans at £20 instead of £35.
“We work hard to try and provide our supporters with value for money, which is why we have not increased our ticket prices since being promoted to the Premier League in 2008,” Scholes continued.
“However, we realise how expensive following the club away from home can be for supporters and we’re delighted to be able to offer free coach travel and hope it encourages more of them to give us their fantastic backing away from home.”
The new £3bn Premier League TV deal will see top-flight sides receive £55m a year, and even if a club is relegated, they will still receive parachute payments of around £60m.
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